Corporate & Business
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Generative AI as disruptor
It’s excited to share how Henkel is embracing GENERATIVE AI as an ENABLER and STRATEGIC DISRUPTOR for their digital transformation 🛍️📈 They are using gen AI to create NEW PRODUCTS, OPTIMIZE PROCESSES, and enhance CUSTOMER EXPERIENCES 💪🚀 In partnership with SAP, they’ve harnessed the power of AI to revolutionize TRADE PROMOTION management, OPTIMIZING ACTIVITIES with retailers and STREAMLINING PROCESSES like never before 💼💡 Gen AI is not only a technology, but also a MINDSET that empowers their employees to innovate and COLLABORATE across functions and regions 📡🌍 By leveraging gen AI, we will be able to accelerate the GROWTH, increase the EFFICIENCY, and improve SUSTAINABILITY 😊🌱
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¿Quién PAGA la factura?
🤓 Cuentan que cuando en 1954 el escritor Josep Pla llegó a Nueva York 🇺🇸 y lo pasearon sus amigos por las avenidas y edificios de Manhattan, se quedó maravillado por las luces y las iluminaciones y, en un arrebato de su fino sentido catalán, ante tanto derroche, exclamó: «Y todo esto, ¿QUIÉN LO PAGA?». 🤔 Cuando recuerdo esta anécdota siempre reflexiono sobre un concepto fundamental en los negocios: siempre hay ALGUIEN que paga la factura💸 🗃️ En el mundo empresarial, esta pregunta se hace presente en muchas situaciones. Ya sea un CLIENTE dispuesto a invertir más recursos de su propio bolsillo o un PROVEEDOR que ajusta su margen de operación, ALGUIEN asume…
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El arte de la productividad
En plena década de los años 30, dos asturianos decidieron dar vida a una empresa cigarrera en Cuba con un objetivo claro: ofrecer productos de la más alta calidad. 🇨🇺💼 En su fábrica, los torcedores de puros enfrentaban JORNADAS LARGAS y desafiantes. Sin embargo, para hacer más llevadero el tiempo, contaban con un empleado cuyo trabajo era algo inusual pero inspirador: LEÍA NOVELAS EN VOZ ALTA para entretener a los trabajadores. 📖🗣️ Fue la épica historia de “El Conde de Montecristo” de Alejandro Dumas la que cautivó a todos, convirtiéndose en una fuente inagotable de inspiración para los torcedores. El lector repetía una y otra vez este libro, incrementando la…
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Networking
✨ Elevating Your Career Through Networking in the HealthCare Industry! 🏥👩🏻⚕️ Whether you’re a seasoned pro or just starting out, building meaningful connections can be a game-changer for your career. 📈 🔗 As professionals, we’re all familiar with the saying “It’s not just what you know, but WHO you know.” And that holds particularly true in #HealthCare. NETWORKING opens doors to opportunities you might not have discovered otherwise. It’s about forging relationships that can lead to collaborations, MENTORSHIPS, PARTNERSHIPS, and even lifelong FRIENDSHIPS! 🤝 🌟 Here’s why networking should be at the top of your career strategy: 1️⃣ Knowledge Exchange: Connecting with peers allows you to exchange insights, stay updated on industry trends, and gain fresh perspectives.…
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Málaga
🥇Dubai 🥈MÁLAGA 🥉Miami🌟 Málaga (Andalusia) Tops the Charts at #2 in Bloomberg’s 2023 Ranking! 🏆 📣 Thrilling updates from the REMOTE WORK landscape! According to a recent study, Málaga has stormed onto the global stage for remote executive professionals, securing an impressive #2 spot in the rankings! Only Dubai stands ahead. And here’s the kicker: Málaga triumphs over Dubai in terms of quality of life! 🌍 🏖️ UNPARALLELED QUALITY OF LIFE: Málaga seamlessly blends the allure of a modern city with the serenity of a coastal haven. Imagine kickstarting your workday with a sunrise stroll along the beach. 🚶♀️ ☀️ MAGNIFICENT CLIMATE: Sun-soaked Málaga boasts over 300 days of sunshine annually,…
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Omnichannel
🔑 “The OMNICHANNEL approach recognizes that customers interact with companies through a multitude of TOUCHPOINTS, and it’s essential to provide a CONSISTENT and INTEGRATED experience across all of them.” 🌐💼– Neil Patel, Digital Marketing Expert As a Strategic Account Manager (SAM), I believe in staying ahead of the curve and providing our clients with exceptional CUSTOMER EXPERIENCES. The world of strategic account management is evolving, and the omnichannel approach presents us with exciting OPPORTUNITIES to elevate our game! 🚀 Thanks to the insightful article by McKinsey’s Julia McClatchy, Candace Lun Plotkin, Karolina Sauer-Sidor, Jennifer Stanley, and Kevin Wei Wang, we now have suggested guideposts to navigate this TRANSFORMATIVE landscape. 🗺️ …
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Efecto Silo
📚💼 “EL EFECTO SILO” 🚧🌐🔓 de Gillian Tett es un libro que explora cómo los silos en las organizaciones pueden AFECTAR EL FUNCIONAMIENTO de las empresas y exponerlas a riesgos innecesarios. Tett, es doctora en Antropología Cultural por la Universidad de Cambridge y editora en jefe del Financial Times en Estados Unidos. Utiliza su experiencia para comprender por qué surgen los silos y qué significan para las organizaciones. 🕵️♀️🌍 El libro (que me recomendó mi profe Marta Elvira del IESE Business School – University of Navarra) ofrece consejos sobre cómo derribar los silos, pero también reconoce que pueden ser inevitables en el mundo moderno especializado. Muy interesante es el capítulo VII “FLIPPING THE LENS”…
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AI and Sales
GENERATIVE AI is revolutionizing the way we approach sales, both in B2B and B2C industries. 💼🤝 Let’s explore two incredible use cases where this game-changing technology can transform your sales strategies. 🌟 (Source: Mckinsey) 1️⃣ INCREASE PROBABILITY OF SALE: 💯💼Generative AI has the power to IDENTIFY and PRIORITIZE SALES LEADS like never before. By analyzing structured and unstructured data, it creates COMPREHENSIVE CONSUMER PROFILES and suggests actionable insights to enhance client engagement at every touchpoint. Imagine having better information about client PREFERENCES AND NEEDS, enabling you to improve close rates significantly! 📈💪 2️⃣ IMPROVE LEAD DEVELOPMENT: 📚🔥Sales representatives can now nurture leads more effectively with the help of generative AI.…
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Strategic planning
Organizations use STRATEGIC PLANNING as a CRUCIAL ACTIVITY to create their future 🤔💭 It entails comprehending WHERE YOU ARE now, imagining who you WANT TO BE, and figuring out HOW TO GET THERE. 🌟✨ Commonly seen in a strategic plan are the following CRUCIAL ELEMENTS: 🏛️A SUCCINCT STATEMENT of the organization’s direction that encapsulates its vision, mission, and values. It acts as a COMPASS 🧭to direct the entire PLAN OF ACTION. 🎯 STRATEGIC OBJECTIVES: These are the OUTCOMES you hope to achieve in order to realize your strategic vision. They provide the efforts of your company a distinct focus. ➤Goals, objectives, and success. ⭐️ PRIORITY ISSUES: For long-term success, recognizing and…
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RESEARCH AND DEVELOPMENT (R&D)
🔬RESEARCH AND DEVELOPMENT (R&D) has always been a key factor in the pharmaceutical industry ⚛️ 🌍However, with the arrival of the Covid-19 pandemic, the need to invest even more in this area of the production process became evident. This trend is evident in IQVIA’s latest report, “Global Trends in R&D 2023,” which analyzes numerous activities related to the industry, such as approvals and launches of NEW DRUGS, GENERAL RESEARCH ACTIVITY, AND THE NUMBER OF CLINICAL TRIALS INITIATED. The report also assesses the state of R&D financing and the activity of companies that make up the sector. 💸Overall, the report shows that pharmaceutical companies have increased their investment in R&D by…
