Milestones

🥊 When Mike Tyson was asked by a reporter whether he was worried about Evander Holyfield and his fight plan he answered; ❝EVERYONE HAS A PLAN UNTIL THEY GET PUNCHED IN THE MOUTH❞

⚓️MILESTONES BRING REALITY TO A STRATEGIC PLAN. 
Milestones are what you use to convert your business strategy and tactics into ACTION 🎬. If the business doesn’t meet milestones as it executes the plan, leaders have to reconsider whether they’ve got the right strategy after all 🤔

A good STRATEGIC PLAN is ADAPTABLE 🎋
Once-a-year planning can be dangerous, especially in short-cycle businesses where markets won’t wait on your planning schedule. So, PERIODIC INTERIM REVIEWS 👨🏼‍🏫 can help you to understand what’s happening and what turns in the road are going to be necessary. This is another reason YOUR LEADERS HAVE BEEN IN ON THE PLAN FROM THE BEGINNING. Because they helped build it and they own it, they carry it around in their heads all the time 🧠 and can regularly test it against reality ( = Holyfield’s punches 😜)

What makes a GOOD MILESTONE?
It clearly lays out the PARAMETERS OF THE TASK at hand and sets EXPECTATIONS FOR ITS EXECUTIONS. 
When planning out specific milestones you’ll need to have:
📍A DESCRIPTION of the task 🗒
📍A DUE DATE 📅
📍A BUDGET 💰

And lastly, you’ll need a RESPONSIBLE PERSON 🤓 to manage and meet these milestones. It may even make sense to work with this individual on setting the specifics of each milestone and task.