How to communicate numbers…

People’s capacity for memory is enhanced when numbers are CONVERTED INTO CONCEPTS they can comprehend 🧐

📍A number may not always be necessary to communicate a point. CREATE A STORY INSTEAD, ELIMINATES THE NEED FOR NUMBERS 🤔

📚In “MAKING NUMBERS COUNT: The Art and Science of Communicating Numbers” Stanford Business School professor Chip Heath and co-writer Karla Starr find that “nobody really understands numbers.” 🤯

🧠 The human brain IS NOT CAPABLE of quickly recognizing quantities BIGGER THAN FIVE.

However, even someone who struggles with basic arithmetic, may understand numbers when you transform them into ANALOGIES, COMPARISONS, and CONVERSIONS 🤓

In a world that is becoming more and more dependent on numbers 📈on a daily basis, Heath and Starr’s witty, practical guide, packed with amusing examples, teaches fundamental concepts that can help you comprehend and COMMUNICATE NUMBERS. 👍🏻