{"id":422,"date":"2024-02-16T08:00:00","date_gmt":"2024-02-16T07:00:00","guid":{"rendered":"https:\/\/rafaguilarc.com\/?p=422"},"modified":"2026-09-12T09:55:11","modified_gmt":"2026-09-12T09:55:11","slug":"generative-ai-as-disruptor","status":"publish","type":"post","link":"https:\/\/rafaguilarc.com\/?p=422","title":{"rendered":"Generative AI as disruptor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It&#8217;s excited to share how&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/henkel\/\">Henkel<\/a>&nbsp;is embracing GENERATIVE AI as an ENABLER and STRATEGIC DISRUPTOR for their digital transformation \ud83d\udecd\ufe0f\ud83d\udcc8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are using gen AI to create NEW PRODUCTS, OPTIMIZE PROCESSES, and enhance CUSTOMER EXPERIENCES \ud83d\udcaa\ud83d\ude80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In partnership with&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">SAP<\/a>, they&#8217;ve harnessed the power of AI to revolutionize TRADE PROMOTION management, OPTIMIZING ACTIVITIES with retailers and STREAMLINING PROCESSES like never before \ud83d\udcbc\ud83d\udca1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen AI is not only a technology, but also a MINDSET that empowers their employees to innovate and COLLABORATE across functions and regions \ud83d\udce1\ud83c\udf0d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leveraging gen AI, we will be able to accelerate the GROWTH, increase the EFFICIENCY, and improve SUSTAINABILITY \ud83d\ude0a\ud83c\udf31<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s excited to share how&nbsp;Henkel&nbsp;is embracing GENERATIVE AI as an ENABLER and STRATEGIC DISRUPTOR for their digital transformation \ud83d\udecd\ufe0f\ud83d\udcc8 They are using gen AI to create NEW PRODUCTS, OPTIMIZE PROCESSES, and enhance CUSTOMER EXPERIENCES \ud83d\udcaa\ud83d\ude80 In partnership with&nbsp;SAP, they&#8217;ve harnessed the power of AI to revolutionize TRADE PROMOTION management, OPTIMIZING ACTIVITIES with retailers and STREAMLINING PROCESSES like never before \ud83d\udcbc\ud83d\udca1 Gen AI is not only a technology, but also a MINDSET that empowers their employees to innovate and COLLABORATE across functions and regions \ud83d\udce1\ud83c\udf0d By leveraging gen AI, we will be able to accelerate the GROWTH, increase the EFFICIENCY, and improve SUSTAINABILITY \ud83d\ude0a\ud83c\udf31<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-corporate-business"],"_links":{"self":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=422"}],"version-history":[{"count":1,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":718,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions\/718"}],"wp:attachment":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}