\ud83d\udd11 “The OMNICHANNEL approach recognizes that customers interact with companies through a multitude of TOUCHPOINTS, and it’s essential to provide a CONSISTENT and INTEGRATED experience across all of them.” \ud83c\udf10\ud83d\udcbc
– Neil Patel, Digital Marketing Expert<\/p>\n\n\n\n
As a Strategic Account Manager (SAM), I believe in staying ahead of the curve and providing our clients with exceptional CUSTOMER EXPERIENCES. The world of strategic account management is evolving, and the omnichannel approach presents us with exciting OPPORTUNITIES to elevate our game! \ud83d\ude80<\/p>\n\n\n\n
Thanks to the insightful article by McKinsey’s Julia McClatchy, Candace Lun Plotkin, Karolina Sauer-Sidor, Jennifer Stanley, and Kevin Wei Wang, we now have suggested guideposts to navigate this TRANSFORMATIVE landscape. \ud83d\uddfa\ufe0f <\/p>\n\n\n\n
The global B2B Pulse survey highlighted how customers crave the ability to BUY EVERYWHERE, ALL AT ONCE, just like in their personal lives. Companies that master the omnichannel experience are gaining a 10% increase in market share annually! \ud83d\udcc8<\/p>\n\n\n\n
But let’s remember, it’s not just a toe-dip; IT’S AN ALL-IN COMMITMENT. McKinsey’s research emphasized five essential tactics to secure the lion’s share:
1\ufe0f\u20e3 Leveraging advanced sales technology
2\ufe0f\u20e3 Empowering hybrid sales teams
3\ufe0f\u20e3 Delivering hyperpersonalization
4\ufe0f\u20e3 Tailoring strategies for third-party marketplaces
5\ufe0f\u20e3 Achieving e-commerce excellence throughout the marketing and sales funnel. <\/p>\n\n\n\n
However, the true success of our omnichannel strategy lies in the hands of our strategic accounts. It’s crucial for us, as SAMs, to VET AND CUSTOMIZE THE APPROACH TO SUIT EACH ACCOUNT’S UNIQUE PROCUREMENT MODEL. \ud83d\udd75\ufe0f\u200d\u2640\ufe0f\ud83c\udfaf<\/p>\n\n\n\n
Fellow SAMs, let’s embrace this opportunity to study and implement these tactics, staying attuned to the nuanced trends highlighted in the article. Let’s create EXCEPTIONAL, TAILORED BUYING JOURNEYS for our strategic accounts and lead the way in driving growth and success for our organizations. \ud83c\udf1f<\/p>\n\n\n\n
Check out the full article and let’s discuss how we can leverage the omnichannel approach to win in this dynamic business landscape. \ud83d\udcac\ud83d\udcda<\/p>\n","protected":false},"excerpt":{"rendered":"
\ud83d\udd11 “The OMNICHANNEL approach recognizes that customers interact with companies through a multitude of TOUCHPOINTS, and it’s essential to provide a CONSISTENT and INTEGRATED experience across all of them.” \ud83c\udf10\ud83d\udcbc– Neil Patel, Digital Marketing Expert As a Strategic Account Manager (SAM), I believe in staying ahead of the curve and providing our clients with exceptional CUSTOMER EXPERIENCES. The world of strategic account management is evolving, and the omnichannel approach presents us with exciting OPPORTUNITIES to elevate our game! \ud83d\ude80 Thanks to the insightful article by McKinsey’s Julia McClatchy, Candace Lun Plotkin, Karolina Sauer-Sidor, Jennifer Stanley, and Kevin Wei Wang, we now have suggested guideposts to navigate this TRANSFORMATIVE landscape. \ud83d\uddfa\ufe0f The global B2B Pulse survey highlighted how customers crave the ability to BUY EVERYWHERE, ALL AT ONCE, just like in their personal lives. Companies that master the omnichannel experience are gaining a 10% increase in market share annually! \ud83d\udcc8 But let’s remember, it’s not just a toe-dip; IT’S AN ALL-IN COMMITMENT. McKinsey’s research emphasized five essential tactics to secure the lion’s share: 1\ufe0f\u20e3 Leveraging advanced sales technology2\ufe0f\u20e3 Empowering hybrid sales teams3\ufe0f\u20e3 Delivering hyperpersonalization4\ufe0f\u20e3 Tailoring strategies for third-party marketplaces5\ufe0f\u20e3 Achieving e-commerce excellence throughout the marketing and sales funnel. However, the true success of our omnichannel strategy lies in the hands of our strategic accounts. It’s crucial for us, as SAMs, to VET AND CUSTOMIZE THE APPROACH TO SUIT EACH ACCOUNT’S UNIQUE PROCUREMENT MODEL. \ud83d\udd75\ufe0f\u200d\u2640\ufe0f\ud83c\udfaf Fellow SAMs, let’s embrace this opportunity to study and implement these tactics, staying attuned to the nuanced trends highlighted in the article. Let’s create EXCEPTIONAL, TAILORED BUYING JOURNEYS for our strategic accounts and lead the way in driving growth and success for our organizations. \ud83c\udf1f Check out the full article and let’s discuss how we can leverage the omnichannel approach to win in this dynamic business landscape. \ud83d\udcac\ud83d\udcda<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-business"],"_links":{"self":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=293"}],"version-history":[{"count":0,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/posts\/293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaguilarc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}